Tag: Platform Innovation Centre

A Startup’s Guide to Marketing

This event is live-streamed in Classroom 2 in the Platform Innovation Centre.

 

Marketing has become essential for every business, but it can be a make-or-break for startups. The good news is that marketing has become more targeted, measurable, and effective than ever before. This session will outline the unique ways that startups can market on a budget (and no, it’s not just joining TikTok).

 

This is for you if:

  1. You want to learn how to grow your business,
  2. You want to learn how to establish a prominent online presence,
  3. You want to understand the value of marketing, or
  4. You don’t know where to start with marketing.

 

In this session, Kira the owner of Kasm Consulting will teach you how to place your hard-earned resources in the right places to get the best results.

 

REGISTER HERE

Google Meet Link for the Virtual Event

Elevate Your Brand. Learn Why, When and How From the “PR”os

This event is hosted at the KPMG Pitch Stage in the Platform Innovation Centre.

 

This interactive session kicks off with a quick – why PR, when do I need it, and how does it work.

Next, President and Founder, Melanie Rego; Senior Strategist Catherine Heroux; and Account Executive, Stephanie Ahlborn host a scrum-style session, encouraging audience collaboration to work with us as we bring to life a handful of “ELEVATOR PITCHES” for Founder attendees interested in getting an intro into our world, and experiencing first hand how we work.

ELEVATOR Inc. is a national agency headquartered in Toronto with an expanded team that resides in Calgary, Vancouver, and Montreal.

 

REGISTER HERE

Tech Talent Tuesday with Magnet Forensics

This event is hosted at the KPMG Pitch Stage at the Platform Innovation Centre 

 

Curious about working in tech?

Tech Talent Tuesday is an opportunity for people curious about working in tech to make connections and learn about exciting career opportunities.

Every second Tuesday, meet one of Calgary’s fastest-growing tech companies. Connect with peers and learn what it’s like to work for Calgary’s top startups.

Tech Talent Tuesday is an open door to the thriving tech industry. All Calgarians are welcome to attend!

 

REGISTER HERE 

Startup Essentials: Customer 101

This event is hosted at the Investor Lounge in the Platform Innovation Centre.

 

Having a business idea is great, but will people actually want what you’re creating?

In Customer 101, we’ll show you how to better understand your customer by diving into customer discovery and learning whether your business idea is something people want and need.

Customer 101 is for you if:

  • You have a business idea and want to make sure it has potential
  • You want to learn more about the problem you’re trying to solve with your idea
  • You want to learn who your potential customers are and what they want and need

Join us for this in-person event at Platform Calgary Innovation Centre!

Note: This workshop is designed for businesses that leverage technology (have some sort of tech element), but anyone is welcome to join (hint: almost all businesses use tech in some way!).

 

About Platform Calgary

Platform Calgary brings together the resources of Calgary’s tech ecosystem to help startups launch and grow at every step of their journey, from ideation through to scale. We focus on making all parts of Calgary’s startup ecosystem better resourced, connected, efficient and prominent.

Behind every great innovator is a great community. The newly opened Platform Innovation Centre is the front door to this community — a single point of access for people as they navigate Calgary’s innovation ecosystem.

Connect: Twitter, Instagram, Facebook, LinkedIn & Subscribe to our newsletter

 

REGISTER HERE

Building Your Own Internal Innovation Ecosystem

This event is hosted in Classroom 2 in the Platform Innovation Centre.

 

During this interactive workshop we’ll be applying the same concepts that explain why ecosystems survive in nature to help your business survive using Unbounded Thinking’s Innovation Ecosystem process.

 

This is for intrapreneurs and entrepreneurs that are serious about improving how to approach innovation as a system. We’ll dive into the skills and structure needed to become more adaptable through building a future-focused mindset.

 

Workshop outline:

  1. Re-thinking innovation
  2. Explaining what human-centered innovation management is
  3. Exploring internal ecosystems
  4. What’s in it for startups and corporates

It’s in our nature to innovate, it’s time to start nurturing it.

 

REGISTER HERE

Will Your Idea Fly?

November 25, 2022 @ 12:00 pm – 1:00 pm MST

This event is hosted at the KPMG Pitch Stage in the Platform Innovation Centre.   Friday: Will Your Idea Fly
  ​50 copies of the 3rd Edition of Ash Maurya’s book Running Lean will be given away to those who attend in person. ​During this instructional one-hour session, two local startup experts will share a structured approach to solving the #1 reason innovative products fail. REGISTER HERE: lu.ma/Kickstarting-Innovation

Details

Date:
November 25, 2022
Time:
12:00 pm – 1:00 pm MST
Cost:
Free
Event Category:
Event Tags:
,
Website:
Visit Event Page Here

Organizer

Bow Valley College
Website
View Organizer Website

Platform Innovation Centre

407 9 Ave SE
Calgary, Alberta T2G 2K7 Canada + Google Map
403-284-6400
View Venue Website

Related Events

Strategic Innovation

This event is hosted at the KPMG Pitch Stage in the Platform Innovation Centre.

 

​Thursday: Strategic Innovation

 

​​20 copies of Kristen Hadeed’s book Permission to Screw up will be given to those who attend in person.

Strategic innovation requires a forward-thinking mindset and the willingness to test assumptions and make mistakes while having a progress-loving, long-term view of accomplishing a strategic goal.

​During this one-hour panel, leaders of four strategic innovation initiatives in the province will share their stories and approaches to solving some of Alberta’s biggest challenges.

​There will be a Q&A session near the end of the panel.

REGISTER HERE: lu.ma/Kickstarting-Innovation

 

Intellectual Property (IP) Strategies that Defend Your Business

This event is hosted at the KPMG Pitch Stage in the Platform Innovation Centre.

 

Intellectual Property (IP) Strategies that Defend Your Business

 

​20 participants of the in-person session will receive a copy of April Dunford’s book Obviously Awesome, which shares how to nail product positioning to protect your business from the competition.

​Defensibility is the #3 thing investors look for when evaluating the investability of a business.

​One of the ways you can defend your business from the competition is to build a moat around the business – as people did in the old days to protect their castle.

​During the moderated one-hour panel, four experienced entrepreneurs will share how you can use the intellectual property approach to protect your business.

​There will be a Q & A period near the end of the panel.

REGISTER HERE: lu.ma/Kickstarting-Innovation

Getting to Yes With Potential Customers with Amos Schwartzfarb

This event is hosted at the KPMG Pitch Stage in the Platform Innovation Centre.

 

Getting to Yes With Potential Customers

 

20 participants of the in-person session will receive a copy of Amos’ latest book, ‘Levers.’

​During this session, participants will learn from the executive director of Techstars Austin the three W’s of customer acquisition and how to identify the key drivers of their business.

REGISTER HERE: lu.ma/Kickstarting-Innovation

Building the #1 Trait and the #1 Skill Entrepreneurs Need to Avoid the #1 Mistake Entrepreneurs Make

This event is hosted at the KPMG Pitch Stage in the Platform Innovation Centre.

 

Building the #1 Trait and the #1 Skill Entrepreneurs Need to Avoid the #1 Mistake Entrepreneurs Make.

 

​20 participants of the in-person participants will have the opportunity to attend a two-hour masterclass by Ash Maurya, the creator of the Lean Canvas and author of Running Lean.

During this one-hour session, participants will learn from an Ex-Google, Ex-Oracle, mentor who recently helped a local startup generate their first million dollars in sales, the #1 trait and #1 skill Entrepreneurs need to avoid the #1 mistake entrepreneurs make.

REGISTER HERE: lu.ma/Kickstarting-Innovation