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Panel discussion: How to build customer-first products

November 23, 2022 @ 5:30 pm - 7:30 pm MST


GoodLawyerNeo Financial and OneVest have built world-class products right here in Calgary. Come hang out with Elizabeth Corbett (Product Lead, Neo Financial), Thomas Alvarez (Chief Product Officer, GoodLawyer) and Joshua Kramer (Director of Product, OneVest) for a discussion on how they build customer-first products. They’ll examine how to create for B2B vs. B2C customers, how to discover customer behaviour and understand the differences between customers.

About the Speakers:

Elizabeth Corbett
Elizabeth Corbett is an experienced Product professional with a history of working in both business and consumer-facing applications. She is currently a Product Lead at Neo Financial and is responsible for Neo’s Rewards and Invest experiences. Before joining Neo and moving to Calgary, Elizabeth worked in B2B SaaS, developing appraisal management technology for financial institutions across North America.

Joshua Kramer
Josh is a product leader and strategist skilled at building ventures from their inception. He has worked at some of Canada’s leading and largest companies, as well as Silicon Valley and local startups. Josh was instrumental in bringing Design Thinking to Accenture Canada, generating innovative solutions for complex problems. He is an agile coach, and holds certifications in data analytics, scrum, and system architecture. Currently, he is leading the product & design teams at OneVest, a wealth management fintech.

Thomas Alvarez
Tom operates at the intersection of Goodlawyer’s UX, technology and business. He helps identify users’ needs and the broader business objectives for Goodlawyer products and rallies the team to turn that vision into a reality. Tom is a rare combination of graphic designer and mechanical engineer, having left his engineering career in 2014 to obtain a design degree from the Alberta University of the Arts. Believing that working hard and following his passions would lead to success, he co-founded Goodlawyer in 2019 and hasn’t looked back.




November 23, 2022
5:30 pm - 7:30 pm MST
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The Edison Calgary
150 9 Ave SW
Calgary, Alberta T2P 3H9 Canada
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