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Negotiating Your Worth, Powered by ATB

March 9 @ 2:00 pm 5:00 pm MST

Calling all Creative Entrepreneurs, this masterclass will help you learn your value and discover your confidence. It’s time to stop undervaluing your worth!

Now more than ever, we need to harness our lives and careers. If you want to feel confident about your value and worth and what you bring to the table, this masterclass is for you.

A woman’s market worth is far more than just her income. It’s about her experience, her skills, and the value she adds to her organization or her business. In this masterclass, Kristina will share key strategies to help you negotiate your worth for new contracts, side hustles, and new clients.​

What: Here’s what you’ll learn:

  • Challenges preventing you from asking for what you want. Where do we go wrong? What holds us back? What are we up against?
  • How to define and communicate your value. Gain insight into who you are and what you truly have to offer. Take confident ownership of your career and business.
  • Key negotiation strategies. Position yourself for your next client, contract or role.

This masterclass is for significantly female-identified people. We use an inclusive definition of “woman” and “female” and we welcome trans women, genderqueer women, and non-binary people who are significantly female-identified.

This event is hosted in partnership between the ATB Entrepreneur Centre, and ATB Branch for Arts & Culture. While joining for the event, please arrive early to check out the new art exhibit titled In Full Bloom, featuring 14 female artists in the Calgary region.

Meet the Presenter

Kristina Sammut, MAdEd, CMP, CEC

Founder + CEO, Lead Coach of FRONTIER Leadership


Kristina helps women to strategically position themselves for advancement, develop their leadership presence, and negotiate their worth. She focuses on leadership foundations and supports high-achieving professional women as they clarify who they are, what they have to offer, and how they can make an impact as future leaders in the workplace and their business.


Kristina is a highly sought-after keynote speaker who has shared her expertise on negotiation and high-performance leadership in Canada, the USA, and the UK. Her specialty training has helped hundreds of women advance their careers through comprehensive assessment, values-based leadership development intensives and negotiation retreats, as well as customized one-on-one executive coaching.


Her flagship programs include the Career Advancement Series + Negotiating Your Worth LDI and the Advancing Women in Leadership Executive Coaching Program.

Event Overview

  • 2:00 PM – Arrival, Networking, Exploring the Exhibit
  • 2:30 PM – MasterClass: Negotiating your Worth
  • 3:45 PM – 4:30 PM – Closing Remarks & Networking



March 9
2:00 pm – 5:00 pm MST
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ATB Branch for Arts + Culture
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102 8 Ave SW
Calgary, Alberta T2P 1B3 Canada
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