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Mastering Business Pricing Strategies

November 7 @ 3:00 pm 5:00 pm MST

About the Session

This session will provide you with a comprehensive overview of pricing strategies, equipping you with the knowledge and tools to make strategic pricing decisions that align with your business goals and to maximize profitability. You will leave with a deeper understanding of the importance of pricing and how to apply various strategies effectively.

Topics covered:

  • Why pricing matters
  • Knowing your costs
  • Market research
  • Pricing Strategies
  • Testing and Revising

Who should attend?

Anyone in business considering setting or adjusting pricing.


About the Presenter

Derek Deacon-Rogers is a seasoned professional with a diverse background spanning marketing, sales, communications, change management, business development, and go-to-market strategies. His journey has been driven by a deep passion for people leadership and supporting small businesses in their growth. In his role at ATB, he has the exciting opportunity to lead a dynamic team dedicated to empowering small businesses. Drawing on his experience in people leadership, small business consulting, and entrepreneurship, he is committed to igniting positive transformations in the small business landscape.

As a self-proclaimed Small Business Champion, Derek is dedicated to being the catalyst that propels small businesses forward. Small businesses are the lifeblood of our communities, and he is dedicated to amplifying their potential through collaborative partnerships and innovative solutions.


November 7
3:00 pm – 5:00 pm MST
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ATB Entrepreneur Centre
CALGARY, Alberta T2T 0B4 Canada
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