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How to Start a SaaS Product: The Non-Technical Founder’s Guide

November 23, 2022 @ 10:00 am - 12:00 pm MST


Are you a non-technical founder who wants to start a SaaS product? If so, this workshop is for you!

We will teach you how to understand the fundamentals of software design and the development process involved. Gain the skills to work with development teams confidently. Hack your growth strategy by learning the standard techniques required to build long-lasting, habit-driven software.

The topics we will be covering during the workshop;

1. Pitch practice

2. Goals and anti-goals

3. Existing products and substitutes

4. Facts and assumptions

5. Problem statement

6. Personas

7. User journey map


After this workshop, you’ll have all the tools you need to start your own successful SaaS company.

Workshop held at The Ampersand in the lecture room E, located on the second floor.

Don’t wait any longer – Get your spot in the class now as space is limited!




November 23, 2022
10:00 am - 12:00 pm MST
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The Ampersand
112 4 Avenue SW
Calgary, Alberta T2P 3N3 Canada
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